SEO – Is it still worth it?

With all the different acronyms out there such as SEO, SEM, PPC and with tons of services available, is it even worth it to consider SEO anymore?  The short answer…YES, if you want to succeed that is.

If you are building a website you are obviously hoping to market a good or service and you want to get found by potential clients or customers.  This means you want to turn up in the search engines.  This means you need to maximize your SEO efforts, and you start with On-Page SEO.

On-Page SEO is that tactics you use on your website to optimize it for the google web crawlers.  These are simple tactics you can take, or that your designer should be taking such as:

• utilizing a single keyword to act as the focus for each page
• utilizing keywords in your titles, links, and img names
• structuring your site to optimize for easily “spoon feeding” your site’s data to the crawlers
• and more

You also have the ability to use Off-Page SEO.  Off-Page SEO tactics consist of work done off of your site to help promote and build back links.  This consist of doing the following to help Google’s web crawlers from finding your site often, and getting new content each time they do.  Some of the Off-Page SEO techniques:

• guest blog posts on other reputable sites
• getting back-links
• signing up for social networks and linking to your site
• add your site to online directories
• add your site to search engines
• add your site to local site directories
• Create quality content
• and more

If your goal is to increase your position in Google’s search results to get more customers, then you need to consider SEO as important to your business as marketing is for your physical store front.